How to optimise your meta descriptions – a best practice guide

What is a meta description?

Meta descriptions are an important part of the "meta tags", placed within the HTML of your website. It provides information about each page of your website appears in search engine results. It is important to provide specific meta description for all the pages of your site with a description of what you can find on the page visitors after you click it.

Important points

Meta descriptions to do not have any impact on rankings (So don’t stuff them with keywords!)

Meta descriptions should be optimised for the reader. This will increase your CLR (click through rate)

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Example.

Here are some tips on how to write a good meta description:

1. What is a page? Describe your profile should answer the question "what is your website page? It is important to keep in mind that the description is the first point of contact with your product, or in other words, the information concise and convincing to be found. In order to make people click through to the page, you should use simple language but encouraging. Use active verbs such as "buy", "explore", "try", "know", and, above all, using the language of humans, and make them want to read more.

2. make it unique. Avoid repeating the description meta tags and make sure you give the search engines unique information for each specific page. In this sense, meta descriptions should provide concise explanations of the contents of Web pages.

3. keywords. Using search terms relevant to your page. You can describe using important keywords to improve click through rate. But it's best not to get too obsessed with them, and try using different synonyms. Repeat the words to make the descriptions difficult to read. Remember that meta descriptions don't affect the order.You must use the "keywords" only for a response from the reader – to make sure that they have found what they are looking for ' run '.

4. the recommended length. Keep between 150 and 160 characters. This ensures that you make the most of the available space, and avoid having your text pieces with an ellipsis "...". It is helpful to use the snippet optimization tools such as "repeated and dynamic Enhancer" or always use = (Len) function in Excel to word in a spreadsheet format. Since smaller mobile screens, and there are fewer characters displayed in wages, so as to ensure good results, keep your meta descriptions within 90 characters.

5. not working order. I've said it a hundred times already, but very important to remember that meta description does not affect Google ranking algorithm. It is important to keep in mind that meta descriptions to your ainohithir often decisivelead researcher clicks through your website or not. Good meta descriptions are vital.

When you optimize your meta descriptions, you should also make sure you haveoptimized your title tags meta.

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